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News

The Best Damn Web Marketing Checklist for Help and FAQ Pages

This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services. ...full article

posted Sunday, September 21, 2008

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The Best Damn Web Marketing Checklist for Forms and Processing Errors

This list covers how web forms should be created as well as basic functionality, including how errors are handled when something goes awry. ...full article

posted Sunday, September 21, 2008

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The Best Damn Web Marketing Checklist for Shopping Checkout Processes

This list covers items regarding the actual checkout process of the shopping experience, after products are added and the visitor moves to complete the purchase of the items in the cart. ...full article

posted Sunday, September 21, 2008

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The Best Damn Web Marketing Checklist for Login and My Account Pages

The list covers items that have to do with the process of logging into or accessing "my account" pages, and the information found on those pages. ...full article

posted Sunday, September 21, 2008

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The Best Damn Web Marketing Checklist for Shopping Basket Pages

This checklist covers items pertaining to the actual shopping basket page where products are accumulated before the shopper checks out and finalizes their purchase. ...full article

posted Thursday, September 18, 2008

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The Best Damn Web Marketing Checklists for Mini Baskets

This list covers a few items regarding mini-baskets. These are the portions of the page that show real-time updates to the information added to the shoppers cart. ...full article

posted Thursday, September 18, 2008

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Making the Most of Search Engine Copywriting

Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. ...full article

posted Wednesday, September 17, 2008

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The Best Damn Web Marketing Checklist for Product Pages

This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only. ...full article

posted Tuesday, September 16, 2008

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The Best Damn Web Marketing Checklist for E-Commerce Considerations

This list covers general points related specifically to ecommerce websites. While not everything here will apply to other sites, there is information that can be gleaned and applied to service related websites, as well as others. ...full article

posted Tuesday, September 16, 2008

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The Best Damn Web Marketing Checklist for the Contact Us Page

This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them. ...full article

posted Friday, September 12, 2008

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The Best Damn Web Marketing Checklist for Links and Buttons

This list covers a few aspects of textual links and call-to-action buttons, and how they should be implemented on your website pages. ...full article

posted Friday, September 12, 2008

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The Best Damn Web Marketing Checklist for the About Us Page

This checklist covers the "About Us" or "Company" page on the website, providing keys as to what visitors typically look for and should find when visiting this page. ...full article

posted Friday, September 12, 2008

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The Best Damn Web Marketing Checklist for the Home Page

This list covers just a couple of points relevant specifically to a website's home page to assure that specific and necessary functions of the page are met. ...full article

posted Friday, September 12, 2008

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The Best Damn Web Marketing Checklist for Website Content

This checklist explores the development of your site's web content including readability issues, message and overall effectiveness. ...full article

posted Thursday, September 11, 2008

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The Best Damn Web Marketing Checklist for Content Appearance

This list covers aspects of how content appears on the website, focusing on the visual aspects of the content rather than the words. ...full article

posted Thursday, September 11, 2008

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The Best Damn Web Marketing Checklist for Website Architectural Issues

This list covers several elements regarding the architectural aspects of a website that focus on building a more search engine friendly site overall. ...full article

posted Wednesday, September 10, 2008

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The Best Damn Web Marketing Checklist for Website Navigation

This list covers issues related to a site's primary and secondary navigation menus, their effectiveness and how they are implemented from both a search engine and user perspective. ...full article

posted Wednesday, September 10, 2008

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Killer PPC Ads: The Final Word

Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. Most of it was complimentary -- it's clear that you all understand the importance of effective ads. ...full article

posted Tuesday, September 09, 2008

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Isylista Combine Blogging With Keyword Research To Double Sales In 4 Months

Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it. ...full article

posted Saturday, September 06, 2008

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How To Optimize A Page For Search Engines And Successfully Target Over 10,000 Keywords

A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords. ...full article

posted Saturday, September 06, 2008

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7 Steps To A Perfect Pay Per Click Campaign

Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. ...full article

posted Saturday, September 06, 2008

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Viral Link Building: Size Doesn't Always Matter

Last month at Search Engine Strategies San Jose, I was part of a panel of speakers covering viral link building with Jennifer Laycock, Chris Winfield, Fionn Downhill, and Andrew Goodman. One common theme presented by all of the panelists was that successful viral campaigns don't need to be massive or large-scale. This goes against some popularly held ideas about viral marketing. ...full article

posted Saturday, September 06, 2008

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The Best Damn Web Marketing Checklists for Website Design Considerations

This checklist covers multiple elements concerning the visual aspects of the website development. Some of the information here can be dismissed, depending on the type of site, but overall these are good points to consider during the design process. ...full article

posted Saturday, September 06, 2008

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Four Good Reasons to Use the Alt Attribute

The ALT attribute is one of those bits of code that's been abused since day one. People can't remember it's name, they stuff it full of keywords or they ignore it entirely. So with my tongue planted firmly in my cheek, I thought it might be fun to create a graphic that tells you what you need to know about using the ALT attribute. ...full article

posted Saturday, September 06, 2008

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The Best Damn Web Marketing Checklist, Period!

Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle. ...full article

posted Thursday, September 04, 2008

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Google OS Arrives, In the Form of a Browser

Rumors of a "Google Operating System" have been around for a few years now, fueled by Google's expansion into e-mail, analytics, desktop search, Web applications, pizza delivery...well, maybe not that. ...full article

posted Wednesday, September 03, 2008

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