News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

How to Move to a New Domain With Minimal Ranking Loss and Downtime
Moving your site to a new domain is remarkably similar to moving to a new physical address. In some cases it's much easier, you don't have to pack up, or load or unload a U-Haul truck, but there are other considerations that you have to take into account to make sure your visitors continue to find you after an online move. One of the primary areas of concern is making sure the search engines not only continue to deliver traffic to your new location, but you don't lose all your search engine rankings in the process. ...full article

posted Friday, June 27, 2008

Can Google Predict the Next President?
A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters. ...full article

posted Friday, June 27, 2008

Website Architecture Questions Answered, Part VII
I'm continuing to work my way through questions submitted during a webinar I gave on Website Architecture. ...full article

posted Tuesday, June 24, 2008

Matt Cutts Shares 5 SEO Tips with USA Today
USA Today recently asked Google's Matt Cutts for tips to help sites rank in their search engine. Cutts offered up 5 tips plus a word of advice in implementing the tips. ...full article

posted Tuesday, June 24, 2008

Website Architecture Questions Answered, Part VI
This is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during the presentation I was submitted over 70 question and each week I've been answering a handful of them. ...full article

posted Tuesday, June 17, 2008

The Importance of Internal Linking, and How to Do it Right
One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability. ...full article

posted Sunday, June 15, 2008

Getting and Keeping Clients and Customers
Today's article is a bit off-topic as it talks about how the little things you do can make a big difference in obtaining and keeping your search marketing clients. I've taken a page from my friend Michael Katz of Blue Penguin, who usually starts his newsletter with a personal anecdote that ends up being an analogy for his main topic. (If you don't receive Michael's newsletter, you're missing out on a treat.) ...full article

posted Thursday, June 12, 2008

Cross Sell to Build Links and Increase Rankings
Good search engine optimization has always been about delivering great content to both readers and search engine spiders. Really good search engine optimization is about learning to balance who to keep happy at any point in time and understanding how one change to your site can impact multiple things. Excellent search engine optimization is when you find the "sweet spot." That's when you make a change to your site that results in increased rankings AND increased sales. ...full article

posted Wednesday, June 11, 2008

Website Architecture Questions Answered, Part V
Continuing my Q&A series on Website Architecture, these questions were presented to me before and during my webinar of the same topic. We have some more good questions and answers today that I'm sure you'll find valuable. ...full article

posted Wednesday, June 11, 2008

SEO Competitive Analysis
Many SEO clients are focused on receiving ranking reports for their keywords as a major deliverable associated with a properly managed SEO campaign. But ranking reports don't mean nearly as much as they once did. ...full article

posted Wednesday, June 11, 2008

Google Continues to Dominate US, UK Searches in May 2008
Google continued its dominance over the U.S. search market in May, grabbing 68.29% of all searches in May 2008, seeing increases both month-over-month and year-over-year, according to Hitwise. ...full article

posted Wednesday, June 11, 2008

Google Clarifies Some Things...
Kudos to Matt Cutts and the team at Google for finally getting around to adding nofollow documentation to the Google Webmaster Help Center. ...full article

posted Friday, June 06, 2008

Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss
In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet is really no different. Once you get a visitor on your site, or get them wanting to be on your site, it takes less investment to keep them there than it does to go bring in another new visitor. Therefore it is important to do whatever you can to keep acquired visitors on your site helping them move through the conversion process. Everything, that is, short of hijacking their web browser! ...full article

posted Friday, June 06, 2008

Is the Goal of Your Copy To Rank or to Convert?
Obviously the goal of your copy is to do a little bit of both, but when it comes right down to it, which ones is more important? We all know you need to consider your rankings because they can be a fantastic source of traffic, but it's also true that traffic that doesn't (or won't) convert means almost nothing to the average site owner. Karon Thackston does a great job of tackling this question in a post over at her Marketing Words Copywriting blog this week. ...full article

posted Friday, June 06, 2008

Website Architecture Questions Answered, Part IV
During my webinar last month I received a lot of questions both before and during my presentation on website architecture. I'm trying to answer a handful of questions each week until I get through the whole bunch of them. If you have any questions of your own I'd be happy to answer them. You can either post a comment for me to respond to or email me and I'll add them to the list here. ...full article

posted Thursday, June 05, 2008

Website Architecture Questions Answered, Part III
Last week I was privileged to conduct a webinar on the topic of Website Architecture. Unfortunately I was only able to get to two of the three main topics due to time and my inability to not talk so much! Overall I think we covered the two areas we got to, URL & Domain Structure and Link Structure, pretty sufficiently. ...full article

posted Thursday, June 05, 2008

Website Architecture Questions Answered, Part II
Last week I answered some questions that were submitted by registrants and I wanted to hit a few more again today. ...full article

posted Thursday, June 05, 2008

Google PageRank isn't the Same as Ranking in Google
It's happened more than once. A prospect calls me to discuss the possibility of having my company handle their SEO efforts, and then tells me that their goal is to "increase their Google PageRank from a 4 to a 6." ...full article

posted Wednesday, June 04, 2008

When Top Keywords Suddenly Vanish
Has the CEO of your company ever freaked out after a few keywords suddenly vanished, convinced the business will go down in flames if this magical phrase drops out? Of course, you've already provided data that shows most of the traffic comes in from the long tail, but now you need to come back in with specific reports that ensure that there's little to no decrease in traffic. ...full article

posted Wednesday, June 04, 2008

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