News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Will Linkbait Ruin the Internet?
When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however. ...full article

posted Thursday, May 29, 2008

Effective Internal Linking Strategies That Prevent Duplicate Content Nonsense
The funny thing about duplicate content is that you don't really have to have it for it to appear as if you do have it. But whether you have duplicate content on your site or not, to the search engines appearances are everything . The engines are pretty much just mindless bots that can't reason. They only see what is, or appears to be there and then do what the programmers have determined through the algorithm. ...full article

posted Wednesday, May 21, 2008

Nielsen Online Releases April 2008 U.S. Search Rankings
Nielsen Online has announced its April 2008 search share data for the U.S. ...full article

posted Wednesday, May 21, 2008

Eight Keyword Research Mistakes That Are Costing You Money
One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are relevant to the terms. This arrangement is beneficial for the user because they are provided what they want and it's profitable for the company selling goods because their products are put in front of motivated buyers-so the potential for a sale is high. ...full article

posted Friday, May 16, 2008

Google Offers Stronger Conversion Tracking via AdWords
If you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. ...full article

posted Friday, May 16, 2008

Delving into the SearchMonkey
Imagine your search listing with an image and several related links built in. This is a very powerful concept in that a modified search listing can surely influence click through rates. ...full article

posted Friday, May 16, 2008

Website Architecture Questions Answered
I'm gearing up for a 1-hour webinar that I'll be doing for SEMpdx next week. I've got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. ...full article

posted Thursday, May 15, 2008

Site Navigation and Usability: Easy Tips for Happy Users
Yesterday, I stumbled across a large ad agency website that promised to be interesting. As soon as I clicked on the link in Google, my senses were assaulted by a splash page, followed by a Flash intro, all before I could enter the site. Yes, it took two clicks before I was even at the homepage...that is appalling! Why on earth is anyone in this day and age still creating websites with splash pages and Flash intros, let alone both on the same site! That borders on visitor abuse. ...full article

posted Saturday, May 10, 2008

Why Session ID's And Search Engines Don't Get Along (Hint: It's a Duplicate Content Thing)
There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor (and search engine). Typically, session IDs are used for tracking a single visitor's navigation path through the site, including the adding or removing products from the shopping cart. They are great for tracking purposes, but really, really bad for search engines and inbound linking. ...full article

posted Saturday, May 10, 2008

Preventing Secure & Non-Secure Site Duplication
Search engine spiders can be very forgiving with a lot of types duplicate content. I've found that, given enough time, the engines can learn when two websites or web pages are complete duplicates of the other. Once they figure this out then they basically understand that a link to one is a link to the other, etc. One version will ultimately be dropped from the index in favor of the other. ...full article

posted Friday, May 09, 2008

How 3 Lines of Code Can Improve Your Rankings
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's. ...full article

posted Thursday, May 01, 2008

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