News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

The 19-Hour Website Analysis, in 20 Minutes or Less
Performing a complete website review is rarely easy. I've found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of work beyond that. ...full article

posted Saturday, April 26, 2008

Ten Tips to the Top of the Search Engines
Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are ten great tips to get you started. ...full article

posted Thursday, April 24, 2008

Getting to Grips with the AdWords Quality Score
When disinformation and confusion are combined with important concepts, the results can be disastrous. Most people working with Google AdWords have heard of "quality score," yet few really understand what it is, how it works or how to work with it. Contrary to what you may think, quality score is a simple concept of only reasonable importance, and to some extent you can control it and work it to your advantage. ...full article

posted Thursday, April 24, 2008

SBM Unleashed: Link Building
Need links? Of course you do! In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy. Link guru Debra O'Neil Mastaler, Owner of Alliance Link walks attendees through the world of links. Find out why search engines rely so heavily on links, where to find links and why a good link can send sales through the roof. ...full article

posted Wednesday, April 23, 2008

SBM Unleashed: Paid Search Advertising
While pay per click advertising can be a quick and easy way to drive traffic to your web site, it can also be a quick and easy way to drain your bank account. Christine Churchill, President of KeyRelevance reveals how to get the most bang for your buck from each of the major paid search engines by choosing the right keywords, writing relevant ads and optimizing your landing pages. She will share the simple tweaks you can make to dramatically cut your average cost per click while increasing your sales so you have the best chance against companies with much deeper pockets. ...full article

posted Wednesday, April 23, 2008

Unleashed: Site Architecture by Stoney deGeyter (Live Blogging)
This session was geared to discussing the basics of website architecture and issues that are important to Search Engine Optimization. The following is a synopsis was a live blogging of the main points of each topic presented in Stoney's presentation at the Unleashed Conference for Small Business Marketing. ...full article

posted Wednesday, April 23, 2008

Unleashed: Keywords and Content
Your content is not just for the search engines, this is how you're communicating with your customers. This may be the only way you can get your message across to some customers. They may not pick up the phone to talk to you. ...full article

posted Wednesday, April 23, 2008

Is Search Recession-Proof?
It's looking more likely every day that the economic downturn we're currently experiencing might turn into a full-blown recession (that is, if we're not in one already). The online advertising industry hasn't been immune to these recession fears - Wall Street's darling Google found that out the hard way. Its stock price took a big hit after a recent comScore report, which indicated a decline in the search giant's paid clicks. ...full article

posted Wednesday, April 16, 2008

The Fundamentals of Building Links
There is a golden rule to link building: links reflect value on the web. ...full article

posted Wednesday, April 16, 2008

Use Custom Tags to Track Your MSN and Yahoo PPC Campaigns
If you're using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you're running campaigns on Yahoo or MSN, it takes a little more effort. Lucky for you, the folks at The Adventures of PPC Hero have created handy primers on how to get things rolling. ...full article

posted Saturday, April 12, 2008

6 Quick and Easy Accessibility Issues That Make Your Visitors Happy
As more and more users gain access to the web it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make their websites accessible to all users regardless of the means in which they access the site. ...full article

posted Friday, April 11, 2008

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