News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Google Bombs, Jew Watch News & the Hypocritical Linking Universe
One person's Google bomb is another's SEO solution: a concerted effort to enhance a site's organic prominence by effective use of anchor text in outbound links from other relevant authority sites. Google rewards us when done "naturally," defuses some "bombs" by hand (amidst semi-automatic hoopla), and leaves others alone. ...full article

posted Saturday, March 29, 2008

8 Factors to Cover in a Competitive Analysis
Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis? ...full article

posted Saturday, March 29, 2008

A Simple Reminder of Why Alexa is Useless
While catching up on my RSS feeds today, I came across a post at Matt McGee's Small Business SEM that's a few days old, but well worth mentioning. The post dives into the issue of Alexa rankings and explains why they should not be used as a gauge of how successful a web site is. ...full article

posted Saturday, March 29, 2008

Think Beyond The Link: How Exposure Building Trumps Link Building
Link building sucks. There I said it. Of course it's been said before and most people who have even the slightest bit of experience with it can tell you the same. It's tedious. It's monotonous. It's mundane. ...full article

posted Saturday, March 29, 2008

Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? ...full article

posted Saturday, March 29, 2008

10 Ways to Help Your Visitors Trust You
Trust is a key usability issue when it comes to running a successful online business. Most people automatically view web businesses with a bias against them compared to their brick and mortar counterparts. Your ability to convince your visitors that yours is a trustworthy business is one of the key components to getting visitors to convert into customers. ...full article

posted Saturday, March 29, 2008

Consistency Is Key in the PPC Conversion Process
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. ...full article

posted Saturday, March 29, 2008

Google AdWords Opens up Demographic Bidding
If you've been looking for more control over who sees the ads you run via Google AdWords, here's your chance. Google began beta testing demographic bidding back in January and opened the program up to all AdWords advertisers last Friday. Granted, when they say all AdWords advertisers, they mean all the ones utilizing the content network, but this new feature still gives small business owners far more control than they've ever had over who sees their AdWords ads. ...full article

posted Thursday, March 27, 2008

Which Is Better - PPC or SEO? How One Company Increased Traffic 60% After Ditching PPC for SEO
The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC to focusing more on traditional SEO and link building. The strategy paid off -- Wasp spent less and got better results. These are the kind of results every small to medium sized business would like to enjoy. ...full article

posted Wednesday, March 26, 2008

Is Microhoo A Done Deal?
Lately, a merger between Yahoo! and Microsoft is looking more and more probable. Not only have reports been flying around that Yahoo! and Microsoft are in negotiations, but Yahoo!'s SEC filing last week (Tuesday March 18 2008) has added significantly more fuel to the merger fire. ...full article

posted Wednesday, March 26, 2008

20 Resources For Google Analytics
Google Analytics has quickly become one of the most popular analytics software available, additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Below I have compiled some of the most useful resources for Google Analytics related strategies. ...full article

posted Saturday, March 22, 2008

11 Ways Fill Your Shopper's Cart
Since the "purchase" is the ultimate conversion, it is imperative that you remove as many obstacles from the customer's research-to-buy cycle as possible. Providing your visitors the key ingredients in their shopping experience creates a smooth and worry-free transaction process. The easier it is to shop and buy the more customers will overcome the natural hesitations that many feel before they commit by hitting the final "complete order" button. ...full article

posted Friday, March 14, 2008

The Good, The Bad & The Pay-Per-Click Ugly
A few months ago, I showed how Dell had bought a PPC ad for "bestbuy Sony DSC-W80," and although they were smart to buy this highly-targeted search term, there was no follow-through on the landing page. ...full article

posted Tuesday, March 11, 2008

5 Common misconceptions about the Google Website Optimizer
The Google Website Optimizer is a relatively new tool. You can use it to test different versions of your webpages, to see which one will generate more conversions. ...full article

posted Friday, March 07, 2008

Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know
As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you are giving a prospect exactly what it is that he or she is looking for. Otherwise, your prospect will simply click the back button and visit one of your competitors - a process that only takes seconds. ...full article

posted Friday, March 07, 2008

Coordinating Organic, Paid Search Efforts
It's always tricky to decide how much resources (time, effort, money) should be invested in your search marketing efforts versus other online activities. This decision will depend on a variety of factors, such as your key marketing objectives (awareness vs. action), your target audience's behavior (e.g. search engine usage), and your company's comfort level with various online media. ...full article

posted Tuesday, March 04, 2008

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