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News

Why Do The (Good) SEOs Cost So %&*# Much?

I was talking recently with a friend who's been trying to hire an SEO to work on her company's website. She was surprised to find out how much it could cost to hire a good SEO (by "good" I mean those people I was willing to recommend to her because I know they do a good job). ...full article

posted Thursday, February 28, 2008

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Content Optimization

A search-engine-friendly Web site can generate qualified traffic through the search engines naturally. The long-term marketing cost is far lower for SEO than paying for advertising to promote a site, because over time SEO tends to give, and give, and give. ...full article

posted Thursday, February 28, 2008

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5 Engaging Ways to Engage Your Audience

How engaged a customer is with your website will determine whether they can be persuaded to buy, comment, download or submit their information for you to follow up on. Customer engagement goes beyond just getting the customer's attention, you must keep their attention. This can be done by providing your visitors near immediate gratification. ...full article

posted Sunday, February 24, 2008

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PPC Campaign Tips

Have you been wanting to start a PPC campaign but don't really know how to begin? Here are a few tips to get you started (or help you tweak an existing campaign). ...full article

posted Sunday, February 24, 2008

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A Big Roundup Of Link Building Tools

Ask any link builder what link issues they're consistently asked about and one of them will be linking tools. Link building is such a time consuming and detailed process that it's only natural people look for tools and techniques to maximize their time. Those who spend a lot of time link building are familiar with standard linking tools, but a number of non-commercial tools, resource sites and "find me" tricks that aren't as well known. Below, some tools and resources you may not know about that can streamline your link building campaigns. ...full article

posted Wednesday, February 20, 2008

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Make the Most of SEO Competitive Research : Evaluating the Competition

Why bother about your competitors? Well, a stupid question, I know. You can't possibly think that you can enter a new niche and get on top without looking into what has been done before you. When done properly, competitor analysis will answer your most important strategic planning questions. ...full article

posted Wednesday, February 20, 2008

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The Fallacy of SEO Celebrity

I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a "SEO celebrity". It's a bit like like moths to a flame, really. ...full article

posted Wednesday, February 20, 2008

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Five Tips To Maximise The Long Tail Of Local Search

Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results. ...full article

posted Friday, February 15, 2008

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Using Keywords: Identify And Exploit Niche Markets

If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target. ...full article

posted Friday, February 15, 2008

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Link Building and Development Mistakes - Treetrunks and Houses on Stilts

When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it's easy to see what a precarious position you're putting yourself in. ...full article

posted Wednesday, February 13, 2008

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NoFollow: An SEO Red Flag?

Until this post, I have not shared my view on the "nofollow" attribute. It is my belief that using the nofollow with the purpose of controlling the flow of links or link juice is a gigantic red flag in the eyes of the engines. ...full article

posted Wednesday, February 13, 2008

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Link analysis done right

Most of what you'll read on the Web - particularly from SEO bloggers - concerning link analysis is time-wasting nonsense. ...full article

posted Wednesday, February 13, 2008

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What Would a Yahoo-Microsoft Merger Look Like? Part 3

The search world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo. The $44 billion deal would reshape the search engine marketing arena, teaming the number two and three players into a solid number 2. But if the deal does go through, there will be plenty of integration issues. ...full article

posted Monday, February 11, 2008

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What Would a Yahoo-Microsoft Merger Look Like? Part 2

The search world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo. The $44 billion deal would reshape the search engine marketing arena, teaming the number two and three players into a solid number 2. But if the deal does go through, there will be plenty of integration issues. ...full article

posted Monday, February 11, 2008

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What Would a Yahoo-Microsoft Merger Look Like? Part 1

The search world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo. The $44 billion deal would reshape the search engine marketing arena, teaming the number two and three players into a solid number 2. But if the deal does go through, there will be plenty of integration issues. ...full article

posted Monday, February 11, 2008

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Do Directory Submissions Still Hold Any Value?

Once upon a time directories provided value to webmasters who were either looking to get new sites indexed or increase their site's link popularity or both. Now I am seeing a trend where directories are not as helpful in these two areas as they once were. Add to that the rising costs of submission fees and it is easy to see why the small business owner should approach directory submissions very carefully. ...full article

posted Monday, February 11, 2008

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Learning SEO and SEM - Where to Start?

Nearly every day I hear from newsletter subscribers, forum posters, and potential clients who've been charged with the task of learning how to optimize their company's website to gain more targeted search engine traffic, but they simply don't know where to begin or the best way to go about it. ...full article

posted Friday, February 08, 2008

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Balancing Aesthetics, SEO in Web Site Development

Recently I came across an all-too familiar scenario. Our firm developed a fabulous new design for a client's site and it had been fully approved. Suddenly, the client demanded significant changes to the site's layout to fit in keywords. This client had a previously established relationship with an SEO (define) vendor, which was giving such direction. ...full article

posted Wednesday, February 06, 2008

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Learn SEO: Competitor Analysis

Sometimes, (if not most or all of the time) the keyword/keyword phrases that you are targeting in your campaign will be up against raging competition. Your competitors are those trying to target the same keywords/phrases in their campaigns. ...full article

posted Wednesday, February 06, 2008

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How Long Does it Take to Rank in Google? How Many Hours do I Have to Work Each Day?

How long does it take to rank a website? How many hour of work do I have to do each day to compete and rank my website at the top of the search results? ...full article

posted Wednesday, February 06, 2008

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Microsoft Offers $44.6B for Yahoo

Microsoft Corp. has pounced on slumping Internet icon Yahoo Inc. with an unsolicited takeover offer of $44.6 billion in its boldest bid yet to challenge Google Inc.'s dominance of the lucrative online search and advertising markets. ...full article

posted Saturday, February 02, 2008

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The 19-Hour Website Analysis, in 20 Minutes or Less

Performing a complete website review is rarely easy. I've found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of work beyond that. ...full article

posted Friday, February 01, 2008

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Microsoft Signs WSJ Digital for Contextual and Search Ads

In another big win for Microsoft's ad network ambitions, the company will provide all contextual and paid search advertising on sites published by the The Wall Street Journal Digital Network. ...full article

posted Friday, February 01, 2008

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Net Income Down in Q4 and 2007, Yahoo Promises Profound Changes in '08

Strategic investments and streamlining were the common themes of Yahoo's Q4 2007 earnings call this afternoon. In addition to confirming layoff rumors, the firm announced the multi-year renewal of its ad revenue sharing deal with AT&T. Net income for the quarter and full year 2007 was down from 2006. ...full article

posted Friday, February 01, 2008

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SEO Tools: Firefox Addons for Search Engine Optimization

There are many different tools out there for SEO's to use on a website. Each one has different features and benefits depending on how you use them. ...full article

posted Friday, February 01, 2008

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