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News

Video: Want to Double Conversions? I have two words for you... multivariate testing

Sage spotlights an article by Marketing Sherpa that reveals the results of multivariate landing page testing on SEM conversion rates. With little initial investment, companies have the potential to double their conversion rates. The artice also points out four major lessons to learn from multivariate testing, such as remembering that site redesign is crucial and to expect organizational barriers. ...full article

posted Thursday, January 31, 2008

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How I Increased My Blog's Subscriber Count By Over 1000% In Less Than a Year

One of the most common questions I hear from bloggers and businesses that blog, is 'How can I grow my blog's traffic?'. This is a valid question, but bloggers shouldn't forget to focus on their blog's subscribers as well. Over the last year, I have seen first-hand what can happen when you focus on growing your blog's subscriber count. ...full article

posted Thursday, January 31, 2008

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Domain king's rivers of gold

In Rick Schwartz's thriving real-estate business there are no rising interest rates to fret over, no land taxes to deal with and foreclosures are few and far between. ...full article

posted Tuesday, January 29, 2008

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When is Usability More Important than SEO?

Every day we get businesses coming to us looking to improve their search engine rankings. They want to talk about an SEO campaign but one quick look at their site and we see that SEO may not be the right approach for them. Usually in these cases the site needs a complete usability makeover. ...full article

posted Friday, January 25, 2008

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5 Keyword Strategies for B2B PPC Campaigns

Managing a Pay Per Click (PPC) campaign for business-to-business (B2B) is a much different animal from running paid-search campaigns targeting consumers. ...full article

posted Friday, January 25, 2008

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Google's Remove URLs Feature Removes For 90 Days Only

Just a tidbit based on a Google Groups thread, using the Google Remove URLs feature will only remove the content from Google for 90 days. After 90 days, if you do not block the page from crawlers or tell crawlers not to index the page, Google will crawl and list the page again in the Google search results. ...full article

posted Thursday, January 24, 2008

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Getting More Conversions from Organic Search Traffic

In the search marketing business, a common strategy for improving conversions from pay-per-click advertising (PPC) is creating and A/B testing landing pages for campaigns. However, when it comes to converting traffic from organic search, many companies overlook the organic traffic conversion. Conversion from organic search traffic should be just as important as traffic conversion from PPC traffic, but how can you test pages on your website as easily as you test PPC landing pages? ...full article

posted Thursday, January 24, 2008

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Free eBook from Google: AdWords Textbook

I just ran across another great free resource: Marketing and Advertising Using Google, a 156-page AdWords textbook. ...full article

posted Wednesday, January 23, 2008

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Thoughts on SEO Ethics

One of the most important things an SEO can do when speaking with a prospective customer is to qualify the customer first. There are people out there who are ready to pay you money for your time and services that you should turn away. ...full article

posted Wednesday, January 23, 2008

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Marketing During a Recession? Get The Wind at Your Back.

There is plenty of buzz out there about how the economy is slowing. Companies will begin pulling back on expenses and unfortunately cut on staff, too, if it gets worse. But smart companies know that there is no better time to surge forward and leave competition wondering what happened. ...full article

posted Wednesday, January 23, 2008

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Google Hooks Students with Online Marketing Challenge

If you were a marketing student, what would you do with $200? Groups of students from colleges and universities worldwide will be given $200 to spend on AdWords campaigns for local businesses as part of a Google Online Marketing Challenge. ...full article

posted Friday, January 18, 2008

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When Should You Outsource Your Pay-Per-Click Campaigns?

If you are a one-person show, you have to balance everything for your site -- from writing content, doing backend and technical work, research, promotions, advertising and just about everything else that goes along with being a self-employed webmaster. Managing pay-per-click (PPC) advertising campaigns is just one of the many things that falls under the webmaster umbrella. Even small companies doing everything themselves often do not have anyone devoted solely to handling the company's pay-per-click account. ...full article

posted Friday, January 18, 2008

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Lecturer bans students from using Google and Wikipedia

A lecturer has criticised students for relying on websites like Google and Wikipedia to do their thinking for them. ...full article

posted Tuesday, January 15, 2008

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There's No Such Thing As A Worthless Link

With certain linking strategies under fire and others frowned on by the search engines, I thought I'd focus on what links do count and share how and where I find them. ...full article

posted Tuesday, January 15, 2008

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SEO Job Interview Questions

I've been tasked with adding an additional member to our team so I am posting about the process. These are the questions I'll be asking in the first interview. If you're looking for an SEO position, these might be some questions to be familiar with before you head into it. ...full article

posted Saturday, January 12, 2008

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Google AdWords Conversion Optimizer is Out of Beta

Google's AdWords Conversion Optimizer has now been released generally, and they've lowered the barriers to entry: it now works with campaigns that average at least 200 conversions per month - down from 300. Also, some advertisers have reportedly experienced good results when applying the optimizer against their Content campaigns. ...full article

posted Saturday, January 12, 2008

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Yahoo Serving Images in Sponsored Search Listings

Yahoo Search Marketing is testing the serving of images embedded within their sponsored search results on Yahoo Directory pages. The images, which are being supplied by a company called ImageAdvantage, are generated either from a stock photo database or from their sponsors' sites to the left of their Yahoo Search Marketing results. ...full article

posted Saturday, January 12, 2008

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Top 5 SEO and Link Building Challenges for 2008

Fear has infected the entire Web community -- not just link buyers and sellers. Google's public attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. Google's assault on paid links has forced Webmasters to ask: What is a paid link? ...full article

posted Saturday, January 12, 2008

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SEG Bootcamp: Robots.txt File

Robots.txt files are often mentioned as being an important foundation of a search friendly web site. To site owners and small businesses who are new to search marketing, the robots.txt file can sound daunting. In reality, it's one of the fastest, simplest ways to make your site just a little more search engine friendly. ...full article

posted Friday, January 11, 2008

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The Great Link Building Mystery Unplugged

Links are not THAT important to SEO. If you find yourself agonizing over how to build links to your Web site, you're not engaged in search engine optimization. ...full article

posted Friday, January 11, 2008

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SEOs must Coordinate with Designers too

A little while back I did a post titled: SEOs Must Work Closely with Development. The basic thesis of the post was that neither of these parties can work without close communication with each other. ...full article

posted Friday, January 11, 2008

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The SEO Success Pyramid

John Wooden, the greatest basketball coach ever, never talked to his teams about winning. He talked to them about preparation and about the process of becoming a great team. ...full article

posted Friday, January 11, 2008

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Data Feeds and Duplicate Content

So many people have a misunderstanding of the whole duplicate content issue. ...full article

posted Thursday, January 03, 2008

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