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News

SEO Software

Is there any sort of software that is real SEO software and actually does some actual SEO work to your site? ...full article

posted Friday, December 21, 2007

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SEO Is Not An Option, It's A Requirement!

Recently, there was a thread in the High Rankings Forum asking whether SEO is an extra skill or a prerequisite for any website designer/developer. It was a great question that spurred a lot of conversation. ...full article

posted Friday, December 21, 2007

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Ten Tips for Buying Paid Links

It seems that search marketers just can't get their heads around the concept of life without paid links. It's as if SEO just cannot exist without at least a sprinkling of links that include the exchanging of cash. Personally, I'm not a fan of buying links. No, seriously. Sure, I've experimented with them-those crazy days-but these days I'd prefer to create some kind of great linkbait than risk getting caught up in a paid link scandal. ...full article

posted Friday, December 21, 2007

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Keyword Order, Word Count And Search Engine Optimization (SEO)

Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO Expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus. ...full article

posted Thursday, December 20, 2007

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Choosing a Domain Name? Do Your Keyword Research First

As the ancient Chinese proverb says; "the beginning of wisdom is to call things by their right names." Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world's most popular web host company, 1and1.com explains... ...full article

posted Thursday, December 20, 2007

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Research and Preparation Are Essential in Good Web Copy

People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company's legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains... ...full article

posted Thursday, December 20, 2007

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How To Use Wordtracker, Google Adwords And Web Analytics To Identify The Best Keywords For Your Site

We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff - the keywords that deliver quality not just quantity, customers not just visitors? ...full article

posted Thursday, December 20, 2007

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How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?

There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only a very small slice of the pie or abandon paid search marketing altogether. ...full article

posted Wednesday, December 19, 2007

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Why Are Companies Giving Up On SEO and Forcing SEM?

I don't know why so many Execs appear to be giving up on SEO and remain satisfied by continuing to keep throwing more and more money into Paid Search? Why am I bringing this up? Honestly, I had to tell a well-respected industry leader that SEO should not be off the table. I said "No, I totally disagree, giving up on SEO is not recommended and needs the same focus and attention as PPC does". Of course, I provided further scenarios and strategies for SEO's existence and when the conversation ended, I felt satisfaction when he said "ok, I will keep SEO as part of my plan". ...full article

posted Tuesday, December 18, 2007

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Let's Talk About Links

The search industry seems to have been fairly dominated by two major topics this year: the introduction of universal/blended search results and Google's heightened alert regarding the issue of buying links to artificially inflate PageRank. ...full article

posted Tuesday, December 18, 2007

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It's All in the Links

According to Matt Cutts, it really doesn't make much difference to Google whether you choose subdomains or subdirectories for your site. ...full article

posted Tuesday, December 18, 2007

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7 Ways Your Page May Be Described in the SERPs

I have just read your article on "How To Create a Meta Description Tag for
Search Engine Optimization" that was written in 2004. I found it very helpful. I am relatively new to the SEO scene and still finding my way around. I work for a travel company and we have just relaunched our website. If possible I would like to know whether this article still holds true today. ...full article

posted Friday, December 14, 2007

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What Social Media Isn't - 10 Misconceptions

As I delve deeper and deeper into Social Media and it's practical uses in online marketing, I'm just amazed by the lack of understanding, especially by PR Firms and Advertising Agencies. I've worked in PR, one of my degrees is in it, and when I see other PR Professionals just jumping into the Social Media waters without even thinking things through for clients, I just want to stand up and scream "Hold On A Minute!" ...full article

posted Friday, December 14, 2007

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How Changes to the Way Google Handles Subdomains Impact SEO

At Pubcon last week, Matt Cutts mentioned a change in the way Google handles subdomains. To better understand this change and what this means for search marketers, let's revisit common site structure choices, how they're handled by Google, and how that impacts SEO. ...full article

posted Thursday, December 13, 2007

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An On-page Optimization SEO Checklist

Every now and then it helps to run down the checklist and make sure you're not missing anything straight-forward. ...full article

posted Tuesday, December 11, 2007

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Why PPC is Making Me Love SEO

Lately we've been doing a lot more PPC (pay per click) - Adwords, Yahoo, MSN - and the more PPC I get into, the more I appreciate SEO. ...full article

posted Wednesday, December 05, 2007

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Silly Rabbit, Tricks are for Black Hat SEOs

First off, for those that are not familiar with the term "Black Hat SEO" it usually refers to highly controversial tactics used to manipulate the search rankings of a given web page and are generally in violation of search engine guidelines. Second off, if the title of this article seems strange to you, you're probably too young to have been exposed to the "Silly Rabbit, Trix are for kids" TV commercials. No worries. Your enjoyment of this article will not be affected. ...full article

posted Wednesday, December 05, 2007

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Matt Cutts of Google on Mission to Remove PageRank from Toolbar

Many SEOs have been calling for Google to remove the PageRank score from the Google Toolbar for years now. ...full article

posted Wednesday, December 05, 2007

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Matt Cutts Videos on Search Snippets

Matt Cutts did a video about search snippets during his recent visit to the Google Kirkland office. In it Matt takes a detailed look at how Google constructs a search snippet. ...full article

posted Wednesday, December 05, 2007

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