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NewsSEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance. Read the latest news and stay ahead of the competition! Anyone Have Some Boots I Could Borrow? I spent the morning gingerly picking my way through a minefield of guk. The mess was everywhere. It was unavoidable. It was gross. Then the family and I came home from the pumpkin patch and I logged on to find the exact same type of mess waiting for me online. I'll say one thing for Google...they sure manage to keep folks talking about them. ...full article posted Thursday, October 25, 2007 Google's Paid-link Smack in the Face The SEO world is abuzz today with Google's smack in the face to a number of websites that are selling obviously paid-for, keyword-rich text links. ...full article posted Thursday, October 25, 2007 An Amazingly Detailed Post on Why PageRank Should Be Ignored Site: E-Marketing Performance posted Thursday, October 25, 2007 Google Drops PageRank For Many Sites : Paid Links or New Algorithm? Dude, where's my PageRank? ...full article posted Thursday, October 25, 2007 10 Of The Best SEO Keyword Selector Tools! Using appropriate keywords are immensely crucial to the ranking of the site you are working on. Imagine a site which has the coolest Flash applications, great and unique content, the best products and services. However, without appropriate keywords, it would hardly ever have a good rank in the Google SERPs! And what about domains and keywords listed in them? This is why Keyword selector tools help us in understanding and analyzing the market while also capitalizing on its benefits. ...full article posted Thursday, October 25, 2007 4 Ways to Beat Your Google AdWords Competition While some small business owners lament the ever growing complexity of the Google AdWords Quality Score, others are thanking their lucky stars for a system that no longer requires them to simply outspend the competition. In the new AdWords game, a good marketer can often pass up a big spender. John at The Adventures of PPC Hero wraps up their five part series on pay per click management with a great article offering four ways to out rank and under spend your Google Adwords competitors. ...full article posted Thursday, October 25, 2007 In-house vs. Agency SEM/SEO - Danny Sullivan Interview Pauline Kerbici has put on her interview hat once again, this time to speak posted Friday, October 19, 2007 Beginner's Guide to Google Adwords Settings Have you ever wondered what all those setting are in your Google AdWords campaign? Well, don't feel bad if you don't know. I've come across more than a few people who have campaigns up and running that haven't gone through and made sure they understood the nitty-gritty details of their paid search campaign. I can't think of a better way for small business marketers to throw away advertising dollars. Let's take a look at a few of those settings that play a large role in your campaigns success. All the settings below can be found by selecting your campaign in Google Adwords and then pressing the "Edit Settings" button. ...full article posted Friday, October 19, 2007 Baidu Hijacking Google Traffic In China Google has done it hard in China. Confined to acting within both local laws and US copyright laws it has failed to take the lead in a market that will have more broadband users that the United States in the next 12-18 months. ...full article posted Friday, October 19, 2007 AdWords Expanded Broad Match Warning Google AdWords advertisers who closely track their campaigns may have noticed traffic coming in for a wide variety of phrases that might seem like an odd fit for their campaigns. While bloggers have been speculating about problems with the AdWords Broad Match system since late summer, Mike Churchill at SEOClubHouse explains the system is working just as Google wants it to. ...full article posted Wednesday, October 17, 2007 Eric Enge Interviews Google's Matt Cutts Matt currently heads up the Webspam team for Google. Matt talks about webmaster-related issues on his blog. ...full article posted Tuesday, October 16, 2007 9 Common Mistakes in Landing Page and PPC Campaign Design For all the cash that Google makes off Adwords, they certainly aren't putting a lot of it back into educating people on how to create a successful PPC campaign. While some industries are very advanced, whenever I wander into something a little off the beaten path, as I have this last month with small niche attorneys, I'm shocked how much money people are wasting with a terrible landing page and PPC campaign. By no means am I a landing page expert, but seeing how bad some of the sites out there are, you needn't be to provide 9 solid landing page and PPC campaign tips. ...full article posted Tuesday, October 16, 2007 Matt Cutts Clarifies Appropriate Uses of the nofollow Tag A few days ago, we reported on Google's clarification of hidden text and how not to get yourself penalized. This is part of an ongoing "Popular Picks" series in Google Groups and Matt Cutts has decided to clarify the nofollow tag as well. ...full article posted Saturday, October 13, 2007 Google is the Most Popular Search Engine in the World According to new numbers from a global search survey conducted by comScore, Google is the most popular search engine in the world. ...full article posted Friday, October 12, 2007 4 Stategic Lessons to Avoid an Ill-Advised SEO Campaign I recently made a mistake. I took on a client without first having fully vetted them and their prospects for success. Several months later, with a more accurate picture of the situation, things are not looking so bright. ...full article posted Friday, October 12, 2007 How to Optimize for Ask Ask has some incredible and unique features that I believe will slowly but surely steal search share from its more popular brethren. Consequently, it seems appropriate to provide some tips on how to optimize for Ask without sacrificing rankings on the other search engines. ...full article posted Friday, October 12, 2007 When Link Building Is Pointless As a link builder and content publicist, I rarely see a link building challenge that cannot be overcome. Today there are many unique and legitimate ways to attract and generate links that didn't exist ten years ago. There are different styles and approaches to link building, all of which can be effective. And there is no single approach that will be 100% effective, 100% of the time. Link building is more exciting than ever, and this November, as I enter my 15th year in this field, I can say with certainty that link building is as much art as it has become science, and sometimes the science gets in the way. ...full article posted Thursday, October 11, 2007 Google Clarifies its Stance on Hidden Text A few weeks ago, Adam Lasnik posted in the Google Groups that the Google Webmaster Central team is seeking to answer popular frequently asked questions. The criteria: the questions should not deal with specific sites, they should be of interest to a wide range of webmasters, and they are not already addressed in a recent blog post or in the help center. There's a great number of questions so far, and Wysz has taken the initiative to answer one of the questions all about hidden text. ...full article posted Thursday, October 11, 2007 Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google More and more, I've been seeing people wondering if they've lost traffic on Google because they were detected to be selling paid links. However, Google's generally never penalized sites for link selling. If spotted, in most cases all Google would do is prevent links from a site or pages in a site from passing PageRank. Now that's changing. If you sell links, Google might indeed penalize your site plus drop the PageRank score that shows for it. ...full article posted Tuesday, October 09, 2007 A Comprehensive Guide to Hidden Text & Search Engines Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff keywords into their pages for purposes of artificially boosting their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action. For the average every day webmaster, one challenge is that there are many ways to create hidden text unintentionally, and no one wants to be penalized for something they did not intend to do. ...full article posted Tuesday, October 09, 2007 Multiply by seven: Google stock tops 600 dollars Google's stock price burst the 600 dollar barrier for the first time Monday after favorable reports on its business potential stoked investor appetite for its already pricey shares. ...full article posted Tuesday, October 09, 2007 Avoiding Clueless-Is As Clueless-Does SEO Sometimes I think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It's like they don't understand the reason for doing the SEO things that they know they need to do. I think many walk around with a checklist of SEO-type duties and set off to do them, yet they have no clue as to why. ...full article posted Thursday, October 04, 2007 Google Says Spam Links Can't Hurt You; Again Over at the Google Groups forum, yet another Googler said that bad links to your site cannot hurt you, at least for the most part. ...full article posted Thursday, October 04, 2007 The Best Damn On-Page Optimization Process Checklist, Period I like to create systems for everything that I do and SEO is no exception. While not every aspect of search engine marketing can be programmed, categorized or easily referenced, (I have a mighty team to handle that stuff!) the bulk of the work can at least be outlined into a handy check list. ...full article posted Wednesday, October 03, 2007 Keyword Research for PPC Back in July I wrote about keyword research for SEO. Although researching keywords for SEO is similar to that for PPC there still are many core differences. ...full article posted Wednesday, October 03, 2007 Optimizing A Paid Search Campaign Pay-per-click (PPC) remains a leading online marketing strategy despite ever-increasing competition and rising click costs. Why? Paid search works extremely well when you've established an accurate estimate of your cost per acquisition (CPA) and return on investment (ROI). However, not everyone is properly measuring their CPA and maximizing their ROI. To get optimal results from your paid search campaign, you need to consider a number of different factors, carefully weighing the pros and cons of spending time and money on each, with the result being a carefully crafted campaign that maximizes results. Here are some important factors to consider in this process: ...full article posted Wednesday, October 03, 2007 How to Optimize for MSN Last week I discussed the best tactics for achieving rankings in Yahoo, the web's number 2 most popular search engine. Now it is time to pick on the third most used search property - MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN's ranking algorithm has its own nuances which will be noted in this article but in many cases the rules of optimization may be the same as Yahoo's in which case I will occasionally duplicate information from my "How to Optimize for Yahoo" article or source it for more information. ...full article posted Wednesday, October 03, 2007 Brand New Websites: A Search Engine Optimization Company Perspective It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. ...full article posted Wednesday, October 03, 2007 Help! I'm New, I Need Links, What Can I Do? I took a telephone call last week from a woman who was looking to hire a link builder for a new site in a very competitive niche. I'm under contract to a business in the same industry so I passed but we had a nice chat before I sent her along with my standard list of link building referrals. ...full article posted Wednesday, October 03, 2007 |
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