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News

MarketingSherpa Guide Reveals 38% Growth in SEM

MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide. ...full article

posted Saturday, September 29, 2007

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How to Optimize for Yahoo!

With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. ...full article

posted Saturday, September 22, 2007

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Google Grows Stronger by 7%

Hitwise announced today that Google accounted for 63.98 percent of all US searches in the four weeks ending September 1, 2007. ...full article

posted Saturday, September 22, 2007

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8 Ways to Improve Your Local Search Results

At the recent Search Engine Strategies conference in San Jose, I attended the Local Search Marketing Tactics session. Patricia Hursh, Justin Sanger, and Matt Van Wagner made great presentations on the latest in local search and provided some excellent tips on helping businesses improve their local search results. ...full article

posted Saturday, September 22, 2007

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Ten Lessons From SES San Jose

I attended the Search Engine Strategies conference in San Jose last month, and found it to be a great educational experience. Apart from the in-session lessons, I came away with several insights that helped me come home with the information I was looking for at the event. ...full article

posted Wednesday, September 19, 2007

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Breaking: Yahoo Acquires Zimbra For $350 million in Cash

Yahoo will announce the acquisition of open source online/offline office suite Zimbra this evening, we just heard through a very solid source. The price: $350 million, in cash, confirmed. ...full article

posted Wednesday, September 19, 2007

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When Your On Page SEO Goes Too Far

Search engine optimization (SEO) is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for. Every web site that wants to be found in the organic search results of engines like Google, Yahoo!, MSN, Ask and the like need to incorporate some type of SEO strategy. Some take it to far though as in an example I recently found with a national computer services chain. ...full article

posted Tuesday, September 18, 2007

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Don't Expect Any PageRank Updates, Says Matt Cutts

After my post about how people really want to find Matt Cutts, Matt kindly poked in on things at DigitalPoint Forums. In the thread, he is quoted as saying that you should not expect any PageRank updates: ...full article

posted Sunday, September 16, 2007

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On Google Banning Directories

Over the past week or so, there has been a ton of discussion over Google banning directories. ...full article

posted Sunday, September 16, 2007

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Funniest Pay Per Click Keyword Mistake Revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there's a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn't know how to manage a PPC campaign properly and it's downright dangerous. ...full article

posted Sunday, September 16, 2007

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Press Releases and Optimization for Search Engines

Press releases are a great way to announce interesting, unique or important news about someone or something important about your company. However, the most important thing to remember is that what you might consider important just might not be that important to the world at large. Understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases. ...full article

posted Sunday, September 16, 2007

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Search engine markets around the world

The Search Marketing Standard has a very interesting feature section in its fall issue. The topic is "international search markets" and five writers present the search engine scenes of five important markets: the United Kingdom, Italy, Germany, Russia and China. ...full article

posted Sunday, September 16, 2007

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Five Reasons to Aim Low When You're Just Learning SEO

One of the first bits of advice I give to those who are new to search engine optimization is to stop trying to rank for highly competitive phrases and to focus on the long tail of search. Hamlet Batista disagrees. In fact, he wrote a post yesterday explaining exactly why he feels the suggestion to aim for less competitive phrases is a bad one. I understand what he's trying to say, but he's missing the point. ...full article

posted Friday, September 14, 2007

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Increase The Visibility of Your Small Business Web Site on a Shoestring Budget

Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optimization can be pricey (we charge $200 an hour). As pay per click advertising continues to attract more and more advertisers, the cost of bidding on keywords will continue to rise as well. Most web directories and other web site listing services now charge for inclusion where it used to be free. The list goes on and on. So how does a company with practically no budget compete in an online world? ...full article

posted Friday, September 14, 2007

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5 Tips for Optimizing Images for Search Engines

Next to contextual search (i.e. just a plain 'regular' search on a search engine) Image Search is the fastest growing vertical search in the space. Compared to shopping, news, blogging, etc., image search has them beat by a mile. However, what's even more important about image search, is how Google's Universal Search, Ask's 3d Search and Yahoo's Blended Search are utilizing and incorporating images from each of their image search verticals into the 'regular' search results. ...full article

posted Friday, September 14, 2007

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The Idiocy of Google's Paid Link Crusade

While the talk about paid links has been going on for quite a while now, it started reaching a fevered pitch during Search Engine Strategies San Jose last month. The show featured a heated session titled "Are Paid Links Evil?" that has generated a ton of new discussion and speculation about how Google might crack down on paid links and how site owners should (or shouldn't) respond. ...full article

posted Friday, September 14, 2007

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Eleven Tips For Optimizing PDFs For Search Engines

The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that many businesses have a lot of PDF assets. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html? In the real world, not everyone has the time, budget, and expertise to do that. There may also be other "marketing" reasons. Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials. Whatever the reason, there are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it. ...full article

posted Friday, September 14, 2007

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302 Redirects: A Guide to Search-Friendly Usage

When is a 302 redirect better than a 301 redirect? Here are a few examples. ...full article

posted Friday, September 14, 2007

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SEO Checklist: Fundamental steps for every SEO campaign

Steps to getting your SEO campaign off on the right path... ...full article

posted Friday, September 14, 2007

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Deftly dealing with duplicate content

At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. ...full article

posted Thursday, September 13, 2007

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Facebook 'costs businesses dear'

Workers who spend time on sites such as Facebook could be costing firms over 130 million a day, a study has calculated. ...full article

posted Wednesday, September 12, 2007

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Hitchhikers Guide to Linkless SEO

Every day, there are tens of millions of people visiting websites that are not linked to very well. The acquisition of traffic is not the same thing as link building. One need not build links to acquire traffic. ...full article

posted Wednesday, September 12, 2007

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Competitive SEO Analysis for Beginners

The first thing you need to know when doing competitive analysis is which queries are being competed for. That is, competitive analysis begins with keyword analysis. ...full article

posted Tuesday, September 11, 2007

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7 Useful Webmaster Tools Google Stole From You

As a public facing SEO who has many thousands of customers at the beginning of the SEO learning cycle many of my most common questions I get asked come as a result of Google half truths. I thought it would be worthwhile to write a few of these down to save myself time answering the same emails each day. ...full article

posted Tuesday, September 11, 2007

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Google's 'top spot for sale'

GOOGLE has been selling off the top rankings on its search engine results to commercial partners, rather than sorting them by relevance as it claims to, a Sydney court has heard. ...full article

posted Monday, September 10, 2007

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Outbound Links and Misunderstandings

The links issue is an evolving topic with a few traps and a lot of hype that scares people. ...full article

posted Saturday, September 08, 2007

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Advanced Linking - Interview With Aaron Wall Of SEOBook.com

I assume everyone reading this knows of Aaron Wall. Aaron is a very skilled marketer and author of the hugely popular SEOBook.com. I've known Aaron for a few years, and he's always impressed me with his knowledge and insight, so I'm very pleased to have the opportunity to ask Aaron a few questions about links. ...full article

posted Wednesday, September 05, 2007

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Don't Ever Offer Great Service, Great Value or a Great Product

Not too long ago a mortgage broker in Texas asked if I'd write a lead generation package for his company - actually he just wanted me to write a letter. I guess he didn't need an envelope. More about that in a moment. ...full article

posted Wednesday, September 05, 2007

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The Seven Habits Of Highly Effective Link Builders

We all know there are various types of link building tactics available. They have names like "directory submissions," "link bait" or "article writing" and follow a fairly cookie-cutter process that does little to lay a foundation for building a business reputation. Used independently, these tactics can certainly produce results, but if you want to get incremental, quality business to come to you instead of having to spend time and money drumming it up, consider turbocharging your link tactics with these seven "habits" of effective link builders. ...full article

posted Wednesday, September 05, 2007

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Paid Search Ads & Trademarks: A Review Of Court Cases, Legal Disputes & Policies

Over the years, we've seen a number of lawsuits filed against search engines or between companies regarding ads that are linked to trademark terms. Below, a rundown on some of the more notable cases. ...full article

posted Wednesday, September 05, 2007

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