News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Improve Your Conversion Rates
For obvious reasons we tend to focus a lot on keywords and ad copy. They're vital to getting search users to click on your ads. But once they have clicked, then what? Hopefully, they're A) in a buyin' mood and B) they've actually come to the right place. ...full article

posted Saturday, July 28, 2007

SEO MythBuster Revisited: Inbound Links
The premise of this myth is quite simple: that somehow links pointing at your site (also known as inbound links) can somehow hurt your rankings. ...full article

posted Saturday, July 28, 2007

Keyword Research for Organic SEO
So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are choosing to target. This article will focus on how to find keywords for your organic campaign, as the process is slightly different for PPC. ...full article

posted Friday, July 27, 2007

Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets
The process of keyword research usually starts off with a seed list - words that send you down interesting paths and trigger deeper research. The better your seed list, the better your ability to generate a comprehensive keyword portfolio. ...full article

posted Friday, July 27, 2007

5 Tips to Effective SEO Keyword Research Analysis
Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profit pill that will bring them instant results. ...full article

posted Wednesday, July 25, 2007

Keyword Stuffing Is Gross And Disgusting!
Never forget that the search engines are hoping to show their users (the searchers) the best, most relevant pages for the search query at hand. They're not trying to show their users the sites that have the most keyword density, or the most H1 tags. Always optimize for people, while keeping search engines and searchers in mind. ...full article

posted Friday, July 13, 2007

Getting Into Google
Last night was our third SEMNE event (Search Engine Marketing New England), and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. ...full article

posted Friday, July 13, 2007

Doing Keyword Research? Here Are Some Resources To Help!
Search term research is one of the fundamental activities for a successful search marketing campaign. You've got to know the words people are using if you want to target them properly. To help, I've expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. The Search Behavior section also has been updated to list places where search engines generally report on search activity, such as popular trends in searching. Both sections also recap articles we've covered on these topics. Below, a bit more about what's in both sections, along with the sad decline of the Yahoo Keyword Selector Tool and some alternatives that have come along in its place. ...full article

posted Wednesday, July 11, 2007

Backlinks: The Beginner's Guide to Backlink Theory
Nearly every SEO today is obsessed with building backlinks. Most of those people really have no idea of why they are building backlinks. They have gone to SEO conferences, read SEO blogs, and browsed SEO forums. They have had backlinks pounded into their psyches along with pseudo-theories, faux explanations of the Google algorithm, and plenty of nonsense. ...full article

posted Wednesday, July 11, 2007

Google Universal - Friend or Foe?
I've been displaced. I'm not being found as much as I was. I'm losing visitors. All because of Google's Universal Search. What were they thinking? Why are they doing this to me? ...full article

posted Wednesday, July 11, 2007

5 Basic SEO Rules For Launching A New Website
Today I was reminded about the simple steps any site can take when they are first launching on the internet to help them get off on the right foot for the most basic of search optimization steps. ...full article

posted Tuesday, July 03, 2007

Four Recent AdWords Changes You May Have Missed
Over the last few weeks, Google has introduced without a lot of fanfare several important features into the AdWords platform. And they're not just cosmetic changes, so it's worthwhile for advertisers to become familiar with them. Here's a recap of what's new. ...full article

posted Tuesday, July 03, 2007

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