News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

SEO "Don'ts": 20 Fatal Mistakes You Must Avoid To Succeed
This week, a checklist of don'ts: things to avoid whether you're doing SEO yourself or having an outside firm do it for you. ...full article

posted Tuesday, June 26, 2007

The SEO's Guide to Beginners
The following comes from the lovely, talented Mystery Guest, who felt that we in the SEO industry needed, nay, earned a bit of her outsider's perspective. ...full article

posted Tuesday, June 26, 2007

Linking to yourself on a client site is not SEO
One thing I have noticed is that a lot of SEO's and web designers put a link on all their clients' sites to themselves. They then turn around and try to claim to be good at SEO because they rank locally for seo or web design. That is not SEO. ...full article

posted Tuesday, June 26, 2007

How to Handle a Google Penalty
Last week, I interviewed the head of Google's spam team, Matt Cutts, about a lot of different issues. One of the most intriguing to webmasters appears to have been the discussion in the 2nd video (around 6:00) where we go into a chat about the real estate industry online, where thousands of websites have recently lost rankings due to participation in egregious manipulation through reciprocal link campaigns. ...full article

posted Wednesday, June 13, 2007

Is Google PageRank Still A Valid Marketing Tool?
The Google PageRank Toolbar in SEO circles is a hotly debated item, as are most issues dealing with Google. Some say it's useless, others say it gives you a general overview of your site's standing in Google. Regardless of who is right, this Toolbar shouldn't be ignored nor worshipped, just closely watched. ...full article

posted Wednesday, June 13, 2007

Beware the Beginning PPC Search Marketer
The beginner marketer is very much still out there, managing millions of dollars worth of PPC (define) search spending. If that doesn't scare you, it should. ...full article

posted Saturday, June 09, 2007

The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI
When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Companies making this choice need to compare the actual cost of an in-house campaign if you are expecting the same type of results that you would get with an outside SEO firm. ...full article

posted Friday, June 08, 2007

Changes to Google Webmaster Guidelines
Not only has Matt Cutts offered up some insight on getting out of Google's supplemental index, Google has also updated the "quality guidelines" area of their Webmaster Guidelines, providing a one-two punch for search marketers obsessed with Google's stance on all things optimization. ...full article

posted Wednesday, June 06, 2007

Ask.com Launches Major Updates
Ask.com has stepped up its game, launching a new multi-faceted search interface that sets it apart from other search engines, and giving Google users a legitimate reason to give Ask.com a try. ...full article

posted Wednesday, June 06, 2007

Google Keeps Tweaking Its Search Engine
There's an article over at The New York Times today written by a reporter that spent some time with the top algorithmic engineers (or "Google Fellows") at Google. It's a fascinating read that manages to share some great insight into the processes that go on behind the scenes of Google's popular search engine, and also into the improvements that the engineering team chase down each day. It won't tell you how to rank your site better, but it will confirm the idea that search engines are still working toward judging sites the way that humans judge sites. ...full article

posted Tuesday, June 05, 2007

Adapting To Google's Universal Search
Before we go further, the bottom line. Specific to link building and link driven content publicity, the roll-out of Google Universal Search should not cause you to make any drastic changes in how you go about building links for your content. ...full article

posted Tuesday, June 05, 2007

Google 2.0: Google Universal Search
Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. ...full article

posted Tuesday, June 05, 2007

Worldwide SEO Myths and Misconceptions
Interestingly, some myths and misconceptions about SEO won't go away. This week's column will dispel three common myths I commonly hear worldwide. ...full article

posted Tuesday, June 05, 2007

SEO Basics: When to Call for Help
I've had quite a few emails this week from companies that are looking to get into the search engine marketing (specifically search optimization) game and most of them are making a common, but sometimes major mistake. They're waiting until their sites are built or their redesigns are complete before seeking out search engine optimization advice. Not good. While this is old news to most that have been around the industry for awhile, it's a business changing piece of advice for the companies that view search marketing as "just another form of marketing." ...full article

posted Friday, June 01, 2007

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