News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

It Ain't Just About Traffic
Many site owners seem to focus on increasing traffic to their site as a goal. More traffic is generally a good thing, but it isn't a cure-all. Are you doing everything you can to make the most of the traffic you get now? ...full article

posted Friday, April 27, 2007

Raising Flags Over Google's Newly Inherited SEO Firm
Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future. ...full article

posted Friday, April 27, 2007

The Definitive Guide to PageRank
If you are new to the search engine optimization world you likely either know little about PageRank or know about little but PageRank. With that in mind, Danny has put together one of those fabulously comprehensive articles that answers tons of commonly asked questions about PageRank. ...full article

posted Friday, April 27, 2007

The Best Keywords Ever
No, I'm not going to give you a list of most searched or most clicked keywords or whatever. Instead I'm going to talk about how to determine which keywords will be the best for you. ...full article

posted Wednesday, April 25, 2007

A Glance at Trellian's Keyword Discovery Tool
If you're new to the search engine optimization game, you've probably heard a bit about the paid subscription keyword research tools, but you might not have had a chance to play with all of them. While Wordtracker is probably still the most popular tool, Trellian's Keyword Discovery tool offers up quite a few options that make it a must-try service for any business that is serious about their search engine marketing. ...full article

posted Wednesday, April 25, 2007

Trust is at the Core of the New Web Marketing
One of this things that struck me (again) while I was at Search Engine Strategies in New York earlier this month was that the world of search marketing, and Web marketing in general, is becoming more and more like old-fashioned marketing. ...full article

posted Wednesday, April 25, 2007

SEO Algorithm Roundup: AOL, Ask, Google, Live, & Yahoo!
How well do you know the search engine algorithms? Most SEOs would probably fail a simple test covering the basics. Algorithm chasing is not highly regarded in the industry. Here are some pros and cons for algorithm chasing, followed by a roundup of basic algorithmic facts for the 5 major search services (AOL, Ask, Google, Live, and Yahoo!). ...full article

posted Tuesday, April 24, 2007

Search Engines Come Together on Sitemaps Auto-discovery
While Google, Yahoo, Microsoft and Ask.com compete fiercely for users and advertisers, they also find it in their own best interests to cooperate on some things. They have recently come together to present a unified solution to help webmasters, and therefore searchers. Yesterday, the four search engines revealed the latest enhancements to sitemaps at the Search Engine Strategies conference in New York, including a new auto-discovery protocol and the addition of Ask.com to the Sitemaps.org group. ...full article

posted Friday, April 13, 2007

Why Are Search Marketers Getting Social?
The definition of what is and isn't search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. ...full article

posted Wednesday, April 11, 2007

Ask Goes on the Attack
It's tough being the little guy...especially when you know you have a strong product that could likely compete with other companies, if only consumers would give you a chance. Ask.com has been playing catch-up to Google and Yahoo for most of the eleven years that it's been answering search queries and apparently, it's had enough. No more taking pot shots at Google via the Ask.com blog, this time it's all out war. ...full article

posted Friday, April 06, 2007

The Search Engine Marketing Advantage
Search engine marketing consists primarily of search engine optimisation and pay-per-click search advertising strategies. These two online marketing methods should be used in tandem in order to leverage the particular advantages of each and maximise results, profits and your ultimate return on investment (ROI). ...full article

posted Thursday, April 05, 2007

55 Keys to Improving Your Rankings
Rand Fishkin and the SEOMoz team have put together an updated version of their popular SEO Ranking Factors document. This time around they've cut the data from more than 100 factors to just 55, but there's still plenty of easy to digest opinion and input from nearly three dozen search marketers. ...full article

posted Wednesday, April 04, 2007

Visitor Tracking: Your Ticket to Better Website ROI
This month, companies all over the world will throw away a collective hundreds of thousands of dollars on pay-per-click advertising campaigns that bring in zero leads, zero purchases, and zero return buyers. Could your company be one of them? ...full article

posted Wednesday, April 04, 2007

Is Microsoft Buying Their Way to the Top?
What do you do if you've spent tons of money over the last few years attempting to build a product that will compete with the recognized leaders of the industry only to find that no one wants to use it? If you're Microsoft, you apparently start writing checks. The New York Times reports today on Microsoft's decision to pay companies that install the Microsoft search tool as the default option on their office computers. ...full article

posted Tuesday, April 03, 2007

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