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News

Data Mining: The Heart of Analysis, Part 2

It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. ...full article

posted Wednesday, March 28, 2007

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Why Links Matter - Part 3

Today, in the final installment of this series, I'll explain how search engines use links to determine the popularity and authority of a web site. We're used to listening to friends, family and authorities to help us shape our opinion about people, places, products and services...why wouldn't search engines try to do the same? ...full article

posted Friday, March 23, 2007

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What's Important to Search Engines and What's Not

I recently had an inquiry from someone who was looking for some possible SEO consulting with me. He was in the process of a redesign and wanted to be sure not to make any mistakes along the way, which is super-smart! The time to be looking at SEO is definitely in the beginning stage of any design or redesign project. ...full article

posted Friday, March 23, 2007

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The Beginner's Guide to Social Media Optimization

As an average Web user, you don't have to be a fan of social media optimization. However, as a site owner, you do need to know that it exists and be aware of the effects and potential benefits it could have on your site. ...full article

posted Thursday, March 22, 2007

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Does your SEO Only Know SEO?

The SEO industry has changed significantly in the last few years. Gone are they days when SEO focused exclusively on top search engine rankings. Today's SEOs, or at least any worth paying more than one dollar to, are focusing on many other aspects that were once traditionally left to more marketing minded people. ...full article

posted Wednesday, March 21, 2007

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When LinkBait Goes too Far

The problem with the link bait mind set is that it so closely focuses on gaining links rather than on marketing your web site. That means that common sense and courtesy sometimes fall by the way side as the marketers mind swims in the potential of oodles of inbound links. Such is the "dilemma" being faced by the searcher marketer that promotes the rehab clinic Britney Spears checked into. ...full article

posted Friday, March 16, 2007

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The Duplicate Content Penalty Myth

One thing that has plagued the SEO industry for years has been a lack of consistency when it comes to SEO terms and definitions. One of the most prevalent misnomers being bandied about is the phrase "duplicate content penalty." I'm here to tell you that there is no such thing as a search engine penalty for duplicate content. At least not the way many people believe there is. ...full article

posted Friday, March 16, 2007

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Why Links Matter - Part 2

In part one of the series, I explored the idea of links as the threads of the web, helping both search engines and humans find their way from one site to another. In part two I'll explain why search engines look to links as part of their attempt to replicate human judgement so that they can determine the content of the web site or web page. ...full article

posted Friday, March 16, 2007

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Linkbait 2.0: The Soul of Linkbait

I've been writing search engine articles regularly for a couple years now and I've always been able to see the nexus between writing and inbound link generation. This isn't a story about how to create good linkbait, but how I attempted to apply what I learned from linkbait masters like Todd Malicoat & Nick Wilson. ...full article

posted Thursday, March 15, 2007

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My SEO's Good. Now Should I Work On Conversions?

It happens more frequently than you might think. People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. What's their logic? From what copywriting prospects tell me, "I wanted to get my rankings in place before working on my conversions". ...full article

posted Thursday, March 15, 2007

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Investing in Pay Per Click Marketing or Search Engine Optimization - a Company Decision

While both paid search advertising and organic optimization have their merits in terms of increasing a company's online exposure, it is important to understand the differences in the respective investments and to determine why cost per click is not a fair indicator of the performance of a search engine optimization company. ...full article

posted Thursday, March 15, 2007

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10 Not-So-Quick-But-Still-Important Ways to Increase Conversions

There are literally thousands of signals that can be changed to improve one's conversion, last week I pointed out ten. Today I give 10 more, but they are not quite as easy to implement as those on the first list. ...full article

posted Wednesday, March 14, 2007

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Why Should You SEO?

As SEO enters the mainstream of business marketing strategies you would think that less time would have to be spent educating people on why SEO is so very important. But the fact of the matter is, many people still just don't understand SEO or the benefits it can bring. Worse, many companies haven't yet grasped the fact that SEO is crucial to long-term online success, especially for small companies without big brand names or budget. ...full article

posted Wednesday, March 14, 2007

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Why Links Matter - Part 1

Since it's hard to build a good link strategy if you don't actually understand why links are so important, I thought that I'd put together a new series of articles that examines why it is that links matter so much to both search engines and to Internet users. ...full article

posted Wednesday, March 14, 2007

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10 Quick Ways to Increase Conversions

My SEO firm has been spending a good deal of time analyzing conversion and usability aspects for our clients over the past year. While there are literally hundreds, if not thousands, of things that can be changed to help improve conversion rates, we've created a short list of things that are both quick and easy to change or add to your site. ...full article

posted Wednesday, March 07, 2007

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The Real Value of Link Building

The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. The majority of us who use this train of thought would then proceed to get as many links for their site from any sources available, without understanding the real value behind carrying out this time consuming project. Not only do you obtain a large number of irrelevant links that will not benefit you, but you have wasted precious time and missed out on a lot of targeted traffic. ...full article

posted Tuesday, March 06, 2007

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Paint By Numbers SEO- An Imitation of the Original Is Never as Good as the Original

There MUST be a secret formula for SEO, right? After all, an algorithm is just a mathematical formula! There's got to be a "best" way to do it that will guarantee a top ranking. People who think they've found the answer are dismayed to plug in everything in perfect order... and still rank on page 12 for their favorite keyword. ...full article

posted Thursday, March 01, 2007

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Is Effective SEO Always Good SEO?

One of the nice things about the search world over the last few years was that we were starting to see less focus on "get rankings quick" style methods and more focus on what some have dubbed "holistic" search marketing. The idea was to stop focusing on finding the holes in the algorithm that would help push your site to the top of the rankings quickly and to focus on building sites that will rank well in the long term and that will attract qualified visitors that will convert to buyers. ...full article

posted Thursday, March 01, 2007

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Five Steps to Effective Keyword Research

Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. ...full article

posted Thursday, March 01, 2007

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Sitemaps Improve Site Value

It is your most important SEO goal and perhaps the one most vital in determining the success of your SEO campaign. However, many search engines have trouble finding links buried deep within the structure of your site. So how do you make sure your pages are easy for the search engines to find? With a sitemap. ...full article

posted Thursday, March 01, 2007

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Multiple Path Link Building

In just about any form of marketing, when something works it gets repeated to death until the strategy is no longer effective. Online marketing, especially link building, is similar. While there is no replacing the concept of building a good site worthy of links and letting people know about it, there are actually numerous strategies available for attracting good links through solid marketing efforts. ...full article

posted Thursday, March 01, 2007

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