News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Online Shoppers Ask for More Detailed Copywriting
Allurent, Inc. gave the following details from their Online Customer Experience Survey. A total of 82% of consumers who participated said having a frustrating online shopping experience would make them less likely to revisit a retailer's site. That's expected. The survey continued by saying if the experience improved, visitors would be open to buying more from the offending sites. ...full article

posted Friday, February 23, 2007

Stats Show Google Dominates the International Search Landscape
What is the most popular search engine in the UK? In Europe? In the world? ...full article

posted Friday, February 23, 2007

2007: A Search Odyssey? Keynote Conversation with Matt Cutts
At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google. ...full article

posted Thursday, February 22, 2007

All About Title Tags
The title tag has been - and probably will always be - one of the most important factors in achieving high search engine rankings. In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs. ...full article

posted Friday, February 16, 2007

Google AdWords Change is a'Comin
Andy Beal over at Marketing Pilgrim has the scoop on some upcoming changes to the Google AdWords algorithm. The changes are expected to start showing up as early as tomorrow and are designed to give advertisers more information about the quality score of their own campaigns. ...full article

posted Friday, February 16, 2007

Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. ...full article

posted Thursday, February 15, 2007

What if Your Reputation Determined Your Rankings?
I've been reading a bit about the new concept of Google's "Agent Rank" and their patent application while pondering how it might impact search. The basic idea here is that Google may be working on a way to tie content on the web to an individual and that Google might also establish a way to judge the reputation of the individual, and by extension, their content. ...full article

posted Thursday, February 15, 2007

Understanding the True Value of a Resource Library for Your Website
Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. While it's true that a resource library, on the surface, exists to benefit site visitors, it doesn't end there -- they also provide benefits that can directly impact any business. ...full article

posted Thursday, February 15, 2007

What Every SEO Copywriter Should Know about Creating Quality Copy for Search Engine Campaigns
The truth of the matter is, search engine copywriting is usually done by an outside SEO copywriter simply because when a company embarks on an SEO campaign, it does not have the resources or time to handle the copy internally. The best SEO firms will have an in-house copywriter available, while other firms may outsource the search engine copywriting. ...full article

posted Friday, February 09, 2007

Search Marketing Shows Strength in 2006
SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. ...full article

posted Friday, February 09, 2007

Designing a Search Engine Friendly Web Site
Designing a search engine friendly web site is not complicated, but it requires dedication and constant communication between the graphic designer, content developer and SEO analyst, as well as special attention to the site's architecture. Site architecture should not be an afterthought, nor should SEO. ...full article

posted Friday, February 02, 2007

Search Presents Challenges for Retailers
In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. ...full article

posted Thursday, February 01, 2007

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