News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Billable Rights of SEOs and Their Clients
Ever wonder just what you as a client and your SEO firm as a service provider have the right to expect from each other? You're not the only one. As such, Stoney deGeyter has put together a comprehensive list of "billable rights" for both SEM providers and SEM clients. ...full article

posted Wednesday, January 31, 2007

Make ROI Your New Year's Resolution
Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. ...full article

posted Wednesday, January 31, 2007

The Most Common Reason for Dropped Rankings: Duplication
Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt it was time to write this article and hopefully dispel many misled website owners. ...full article

posted Friday, January 26, 2007

Website Analysis: Will Search Engines Draw a Blank or Give You a Rank?
One of the most common website analysis questions asked by search engine neophytes is, "Is my site optimized?", followed by, "How can I tell?" and, ultimately, "How can I tell if my competitor's site is optimized?". ...full article

posted Friday, January 26, 2007

Don't Cheat Your Business by Going Cheap On SEO
If you're like me, that frugality carries over into just about all areas of your life, including searching for an SEO company. But one thing that bargain shoppers tend to find out the hard way is that sometimes the best deal isn't always the best deal. In fact, the bargain often turns out to cost you more in the long run. ...full article

posted Thursday, January 25, 2007

Don't Click Here! Should You Pre-Qualify Clickers?
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. ...full article

posted Thursday, January 25, 2007

Educate to Convert
Do you sell a product or service on your web site? Forget e-commerce - that's too literal. What I'm asking is: do you sell your business online in hopes of enticing customers or clients to buy, sign-up, contact you, or register? ...full article

posted Wednesday, January 24, 2007

An Introduction to SEO Best Practices
Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. ...full article

posted Saturday, January 20, 2007

2007 Guide To Linkbaiting: The Year Of Widgetbait?
Way back in 2005 we started talking about linkbait, a term that was coined on Threadwatch which I owned and ran at the time. Linkbait was used to describe viral, linkable content designed to attract thousands of links. ...full article

posted Saturday, January 20, 2007

SEO Copywriting 101
With SEO Copywriting, not only do you have to write expert content that will appeal to your reader, but you also have to make it appeal to the search engines. This includes using targeted keywords to effectively deliver your message. Not sure how to do that? Well then, keep reading! ...full article

posted Thursday, January 18, 2007

How to Maintain Rankings after a Redesign
If your site ranks very well in the search engines, or even has 1 or 2 key positions that you would not want to lose, it's an entirely different story. The following rules assume that there are current rankings you are trying to watch out for. ...full article

posted Friday, January 12, 2007

Guide for Writing Optimized Text
Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the client's products or services in mind. They are not general information pages, but pages designed to provide the visitor with the information they seek which compels them to take the desired action. ...full article

posted Thursday, January 11, 2007

The Bigger Question of SEO
Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. ...full article

posted Thursday, January 11, 2007

An Example of Bad Link Building
Sometimes the best way to learn, is by example. That's why I love it when I spot something happening in the news that can be turned into an article idea, or when someone asks a great question at a seminar that I know can be turned into a series of blog posts. That's why instead of hitting my delete button yesterday when a link request showed up in my inbox, I saved the email long enough to use it as an example here on Search Engine Guide. ...full article

posted Wednesday, January 10, 2007

StepForth's Predictions for 2007
Another New Years has come and gone and over the past few weeks search industry professionals have been releasing their search market predictions for 2007. I have steered clear of reading them because it is time for me to write down StepForth's predictions and the last thing I want to worry about is duplication. ...full article

posted Monday, January 08, 2007

Link Baiting: Great Idea or Passing Fad?
It's hard to read a search engine marketing blog these days without spotting the term "link bait" somewhere. It's even harder to have a conversation with a search marketing professional without hearing it. In fact, link bait was one of the phrases I heard most often among speakers and attendees at the last Search Engine Strategies conference. That leaves many marketers and many site owners scratching their heads asking themselves if they need to start focusing on link baiting or if this is just another passing fad. ...full article

posted Saturday, January 06, 2007

Are Vertical Search Engines the Answer to Relevance?
While much of the search world keeps its eyes focused on every move made by Google, Yahoo and Microsoft, hundreds of small vertical search engines have sprung up, along with several technology providers that enable them. ...full article

posted Thursday, January 04, 2007

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