News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Meet the Mobile Search Engines
Yahoo, Google, Nokia, and JumpTap offered a fascinating glimpse of developments at the major mobile search engines recently, revealing an inside view of how mobile search operates, how it is evolving, and where it's going. ...full article

posted Wednesday, December 27, 2006

Long- vs. Short-Term SEO
I've always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service. There are pros and cons to both short term and long term search engine optimization proposals, here are a few to consider. ...full article

posted Saturday, December 23, 2006

Optimizing Video for Search Engines
With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines. ...full article

posted Friday, December 22, 2006

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)
In Part 1 of this article series we discovered the challenge faced by the copy of Julie's Jewels Moissanite page. The original copy (PDF) was too factual for visitors to relate to effectively. I outlined the problems and the proposed solutions. Let's continue as I show you the rewrite and the results. ...full article

posted Wednesday, December 20, 2006

Copywriting Makeover: Facts vs. Fantasy (Part 1 of 2)
One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules. ...full article

posted Wednesday, December 20, 2006

How Much Will it Cost to Get More Traffic to My Website?
A good marketer will evaluate your online venture holistically and then allocate finite resources to those tactics that will have the most impact toward an agreed upon end. Just know that the "end" does not suddenly arrive one day like a freight train roaring through your home office. ...full article

posted Tuesday, December 19, 2006

Zipatoni and Sony Slammed for "Flogging"
Wondering what "flogging" is? No, it's not when you take a big old strap and beat yourself senseless with it... (though Sony may be considering the idea right now) it's when you set up a "fake blog" in order to promote a product or service. Internet users are a savvy bunch and they have a way of ferreting out the companies that try to scam them. That's what happened to Sony and the reactions haven't been pretty. ...full article

posted Friday, December 15, 2006

What's That Number One Listing Worth?
Regular Search Engine Guide contributor Stoney deGeyter has an excellent article over at his E-Marketing Performance blog that asks the simple question "What's a Top Ranking Worth." The post plays off a concept that I've been touting over here at Search Engine Guide as well... the idea that the search marketing world needs to move past the concept of search engine rankings as the be-all-end-all judgement of how successful a search marketing campaign is. ...full article

posted Friday, December 15, 2006

Google AdWords ClickFraud Rate Is Under 2%
Andy Beal has a post over at Marketing_Pilgrim that's sure to shake up the paid search industry. In the post, Beal writes about a conversation that he had last week with Shuman Ghosemajumder, Google's business product manager of trust and safety. According to the post, Ghosemajumder shared quite a bit of insight into how Google categorizes clicks and ended up revealing that just under 2% of fraudulent clicks ever end up getting charged to the advertise. That flies heavily in the face of reports and studies that claim click fraud rates of 15% or more. ...full article

posted Tuesday, December 12, 2006

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