News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Snap For Relevancy
While it launched over a year ago, Snap is still in its early days. I ran into Snap the other day when a co-worker blogged about its unique features. Being a search engine buff, I checked it out and must say I was pleasantly surprised. As I went deeper, my jaw opened wider. No way -- this is sweet! ...full article

posted Friday, November 24, 2006

3 Important Elements of SEO, 4 That are Absolutely Essential
Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you can do now, here are the essentials of SEO. ...full article

posted Friday, November 24, 2006

Future Evolution of Search
In 10 years time search will certainly look very different. While it has become a staple in the lives of millions, in the big scheme of things the internet is still very young and search even younger. ...full article

posted Thursday, November 16, 2006

B2B Online Marketing - Dealing with Increasing Amounts of Competition
As B2B marketers, you need to get used to dealing with an increasing amount of online competition, and not being able to always identify or pigeonhole the competitive landscape. The question then becomes how do you deal with this increasing amount of online competition and how can you get a leg up on your web competitors? ...full article

posted Thursday, November 09, 2006

Going Broke on Google Adwords?
The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives. ...full article

posted Thursday, November 09, 2006

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. ...full article

posted Thursday, November 02, 2006

Search Engine Marketing - Is There an Over-Reliance on Google
As online marketers we are trying to help our clients gain a presence within the search engine results. A recent Comscore Report suggests that in the US, Google happens to have the largest search engine market share with over 44%. So it stands to reason that we should concentrate the majority of our efforts on Google. ...full article

posted Wednesday, November 01, 2006

Opening Sentences That Close the Sale
Your job, as the copywriter, is to entice them into each segment so they will consume as much of your copy as possible. Take your cue from Reader's Digest. They crank out - issue after issue - exceptional opening lines for their articles that engage then hook readers. What happens next? The reader is pulled into the story full force. ...full article

posted Wednesday, November 01, 2006

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