News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Avoiding SEO Pitfalls
This year, with the cost of Pay Per Click (PPC) keyword advertising prices up and dwindling search inventory, experts are predicting an increase in SEO campaigns. But, as always, buyer beware. Due diligence is wise when planning any marketing campaign. When you plan your search engine optimization campaign, there are a few pitfalls you must avoid. ...full article

posted Friday, October 27, 2006

Same SEO but No Rankings
It's difficult to gain a decent trust factor in competitive areas, so you'll want to think of everything you can to set your site apart from the others in your niche. The more useful stuff you can offer that isn't offered by others, the better your chances will be for search engine success. ...full article

posted Thursday, October 26, 2006

Don't Sabotage Your Search Engine Optimization Company
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen. ...full article

posted Saturday, October 21, 2006

Two Sides of the Sandbox - Getting Stuck and Unstuck on Google
The term, "sandbox" describes a process of Google's ranking formulas that appear to slow the debut of new sites in the Top10 listings. Whether or not the sandbox exists tends to depend on the side of the black hat / white hat debate one comes from. SEOs dedicated to "pure", non-spammy SEO tend to downplay the effects of the sandbox while those who use dark-art tactics know from personal experience that the effects are very real. ...full article

posted Thursday, October 19, 2006

Whom Can You Trust?
In search marketing, trust issues are further magnified by the fact that the industry is still in its infancy and there are no set rules or regulations. Let's face it, you'd be hard pressed to get a handful of SEO consultants to agree on a definition of SEO. ...full article

posted Wednesday, October 18, 2006

Will Longer Keyphrases Hinder the Effectiveness of Your Copy?
Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. The best advice I can give is to break up some of the mentions of longer keyphrases. ...full article

posted Wednesday, October 18, 2006

Put SEO in Your Site Design
Research also reveals that the top search listings convey brand equity to users, another good reason for achieving high rankings in the SERPs. Search engine optimization (SEO) techniques produce top rankings in the SERPs, yet many web developers and designers do not take the time or do not know how to properly optimize a site for high rankings. ...full article

posted Thursday, October 12, 2006

When Are SEO Firms Going to Offer Link Baiting Services?
This leaves me with one question: since link baiting is among the favorite methods used by SEOs to promote their own sites, why isn't it being offered by SEO firms as a service to clients? ...full article

posted Thursday, October 12, 2006

Improve Your Pay Per Click (PPC) Profit by Optimising Landing Pages
When looking to maximise the amount of profit you make from your PPC advertising campaigns, one key factor you should consider is optimising your landing page- the page the user clicks through to from your PPC ad placed with the search engines. ...full article

posted Thursday, October 12, 2006

How to Make Search Engines Happy in 3 Easy Steps
Does your web site make search engines happy? Despite all the negative hype lately, it's pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps. ...full article

posted Thursday, October 12, 2006

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