News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

How Much Information Should SEO's Reveal To Their Clients?
There are some of those in the field of SEO that refuse to disclose their methods and processes to clients. Should SEOs keep their procedures and strategies secret from clients? Should their clients sit patiently by, waiting for the end results and not be concerned about the process that gets them there? ...full article

posted Wednesday, September 27, 2006

Four Tips On Writing A Web Site Home Page
Over the last few months I have written quite a bit about writing landing pages and offer pages. But I haven't said much about the challenges writers face when writing a home page. Home pages can be tricky, simply because your page not only has its own job to do, but also has to support a group of second level pages. ...full article

posted Wednesday, September 27, 2006

Signs You Need to Switch SEO Providers - Part 1: They Stop Talking to You
When you start working with a search engine marketing firm, most will be forthcoming with their strategy and tactics for improving your natural search engine listings. But what should you do, if the firm stops providing you with a clear outline of the steps they are taking on your behalf? ...full article

posted Tuesday, September 26, 2006

Are Search Engine Spiders Infringing on Copyright? Belgium Speaks Out
Last Friday (Sept 15th) a Belgium court dealt a stunning blow against Google and its Google News search service. The court is now forbidding the popular search engine from indexing Belgian newspaper content without paying each newspaper for the use of their content. ...full article

posted Saturday, September 23, 2006

Three Final Checks for Your Optimized Pages
If you are always optimizing pages then you probably know how easy it is to overlook small, but important things. It's the small things that, when over looked, can often throw the biggest wrenches in the works for an otherwise well-optimized site. Here are the three most commonly overlooked tasks when uploaded new or changed content to your website: ...full article

posted Thursday, September 21, 2006

Key Performance Indicators for e-Commerce Based Sites
As users become more comfortable with purchasing online, you can expect that e-commerce sites will continue to improve and that online competition will continue to increase. As a result, measuring the proper key performance indicators for an e-commerce based site becomes even more important. ...full article

posted Wednesday, September 13, 2006

SEO Holy Trinity Holy Grail Wholly Textbook
If there was a Holy Trinity of SEO I would say it would have to be copywriting, usability and links. But there is one important part of SEO that is actually more important than this Trinity, and that is Keyword Research. Without this, any SEO campaign, even "Textbook SEO", is basically a game of pin the tail on the online donkey! ...full article

posted Tuesday, September 12, 2006

Is Your Website Search Engine Friendly? Your Personal Checklist
When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. ...full article

posted Saturday, September 02, 2006

Tips from the Top: Search Engine Marketing On A Small Budget
Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted. ...full article

posted Saturday, September 02, 2006

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