News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

The Arrogance of SEO
I'm tired of the arrogance within the SEO community, specifically with those that claim themselves to be the keepers of all true and correct SEO knowledge. Maybe other industries have their own similar issues that I don't know about, but I do know what I see within the SEO community and I'm fed up. ...full article

posted Wednesday, August 30, 2006

Ten Things To Consider When Going Through a Site Redesign
I have seen it happen time and time again. The decision is made to redesign the company web site. However, in the process regard for search engine visibility is not included in the overall plan. The new site is launched and everyone waits for the traffic to pour in but for some reason it doesn't. In fact, traffic declines. Sales drop. The CEO is demanding answers. What happened and who's fault is it? ...full article

posted Wednesday, August 23, 2006

Search Engine Marketing Services: Trends and Predictions
The search engine marketing industry is not for the faint-hearted or those who abhor change. However, savvy search engine marketing firms try to look ahead to anticipate trends. Here are my predictions of issues that search engine marketing services will face in the short term. ...full article

posted Wednesday, August 23, 2006

Great Advice on Building Links
One of my favorite blogs for good, down to earth link advice is Todd Malicoat's Stuntubl blog. He's at it again this week, this time outlining 12 Different Types of Links and How to Get Them. Todd breaks linking building down into the various styles and types of links (authority sites, directories, run of site, .edu and .gov and so on) and gives pointers on where to find them, how to get them and any other relevant tips he can think of. ...full article

posted Wednesday, August 23, 2006

How Much Should You Budget for Search?
There are 175+ million search engine users in the U.S. today who are conducting approximately 5.5 billion searches each month, and 90 percent of them are going to Web sites from the first three search result pages. With combined organic and paid search campaigns, you maximize profits from the increased traffic and conversions, achieving branding with your search listings at the same time. ...full article

posted Sunday, August 20, 2006

Dress Your Website For Success
Each industry has different standards for web design. In conjunction with a designer, they should examine the websites of competitors to know what level of site design it will take to make their site comparable to others in their space. ...full article

posted Friday, August 18, 2006

What, Exactly, is Search Engine Spam?
There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? ...full article

posted Thursday, August 17, 2006

101 Ways to Build Link Popularity in 2006
Aaron Wall and Andy Hagans have put together a heck of a list of ideas for building link popularity to your blog or web site. Since links as an essential ranking tool are unlikely to vanish any time soon (well...ever really...) it's a good idea to be constantly coming up with new ways to attract incoming links to your site. ...full article

posted Thursday, August 17, 2006

What Are Good and Bad URLs and How to Fix the Bad Ones.
The tweak I was speaking about is used to modify your dynamic URLs in order to make them appear static. Essentially this is a customization that needs to be done to a server to ensure that dynamic URL's (where lots of "?&=" appear) look like static URLs. By creating static URLs you can be reasonably sure that the search engines will index your website deeper and in a quicker fashion. ...full article

posted Sunday, August 06, 2006

How to Win Links and Influence People - Part 3
The last in a three part series that focuses on taking the common sense tenets found in Dale Carnegie's best-seller "How to Win Friends and Influence People" and applying them to various forms of online marketing. This week it's online reputation management and once again, we'll be looking at some of Carnegie's tenets and how they can be applied with common sense to keeping your online reputation intact. ...full article

posted Sunday, August 06, 2006

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