News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Organic Search: What's In It For You? Part One
Having been in the search marketing industry for a few years now, it still amazes me how organic search just does not get the respect it deserves. Many people still do not get search at all. For those of you that don't get search now... you will... it is only a matter of time. ...full article

posted Saturday, July 29, 2006

Analyzing the Google AdWords Landing Page Algorithm
Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community. ...full article

posted Wednesday, July 26, 2006

10 Easy Steps To Improve Link Popularity
You've spent the last few months optimizing your web site. You did your homework and learned all about optimizing techniques for your web page. Your relevant keywords are prominently placed in all the right places on your pages. Yet your site still isn't ranking the way you want. What do you do? ...full article

posted Wednesday, July 26, 2006

Your Visitors Are Just Not That Into You
According to a recent article posted by Marketing Sherpa, "5-7% of home page visitors click through to the About Us page. Shoppers who view that page convert at a rate 30% higher than shoppers who do not see that page." What this tells me is that website visitors like to know who they're buying from. Makes sense. What this also tells me is that the other 93 to 95 per cent could not possibly care less about you, your likes and dislikes, or why you named your cat Spanky instead of Spot. ...full article

posted Tuesday, July 25, 2006

The 2 Most Common Mistakes When Writing With Keywords
SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. ...full article

posted Saturday, July 22, 2006

Getting the Most From Your Search Engine Traffic
Imagine, rather than guessing at what to tweak on your site to improve results you can take our analysis and suggested changes and use that as a guide to improving your traffic and conversions. We can add content for the phrase that converts higher, and drive more traffic from that phrase. We can also use that information to guide us in creating marketing material. ...full article

posted Friday, July 21, 2006

Mining for Keyword Gold!
Much has been written on the topic of keyword research by other SEOs. Without trying to restate anything that has already been written, (at least by me) let me present a few ideas that can help you identify all of the possible keyword phrases that you could benefit from. ...full article

posted Wednesday, July 19, 2006

Google and Yahoo! Continue to Climb, MSN Falls...
The latest comScore numbers have been released and it turns out that both Google and Yahoo! have grown by half a percentage share since last month. MSN on the other hand slid down 0.3% while Ask fell 0.2%. Overall search numbers were in decline, dropping 6% from May's numbers. Nonetheless, June's 6.4 billion searches still represented a nearly 30% increase over this time last year. Google and Yahoo! continue to run neck and neck in the toolbar race, holding on to 49.6% and 46.1% respectively. ...more information

posted Wednesday, July 19, 2006

Segmenting Your Media to Improve Results
Your site visitors place different values on price, volume, technical features, complexity, risk/reward, brand name, options, status quo, social trends and benefits. Therefore, the manner in which a visitor perceives your offer is critical, especially when the introduction to your business is via your Web site. ...full article

posted Saturday, July 15, 2006

How to Win Links and Influence People - Part 2
Viral marketing is one of the most difficult, yet cost effective methods of marketing available to the modern small business owner. However, as with many forms of online marketing, it's sometimes necessary to take a step back and realize that common sense is one of the most powerful weapons in your creative arsenal. ...full article

posted Saturday, July 15, 2006

How to Win Links and Influence People - Part 1
While there's no argument about the value of building quality links to your web site in order to help increase both traffic and search engine rankings, there is often some confusion about the best way to go about doing that link building. What would happen if small business owners started to think about link building in another way? ...full article

posted Thursday, July 13, 2006

Google Adds to SEO Toolbox
So what is Google Trends? It offers a genuine but prototype (beta) peek into Google's search history so that you can better understand search trends. ...full article

posted Friday, July 07, 2006

25 Ways to Add Quality Content to Your Web Site....
We've known for a long time that quality matters to Google. Quality matters when it comes to content, and it matters when it comes to links. However, building content and links doesn't have to be painful. Web site owners tend to think of content in a very limited way. ...full article

posted Thursday, July 06, 2006

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