News

SEO Sydney would like to provide you with the following search engine marketing news to help you keep up to date with the latest developments and headlines in the search engine world. You will also find SEO, PPC advertising and web design tips that can be used to improve your website's internet exposure and performance.

Read the latest news and stay ahead of the competition!

Top 10 Through SEO Copywriting
First of all, I'm not a big fan of checking rankings on a regular basis. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn't seem to appear anywhere in the text. ...full article

posted Friday, June 30, 2006

How to Avoid a Bad Client and How Not to Be One...
Clients that want everything done as "cheaply" as possible will push and push to get you to cut corners. A good search marketer will always turn up more in ultimate profits than it cost to hire them, so for forward thinking businesses, the issue shouldn't be about keeping prices down, it should be about your track record of ROI and what your plan of action is to maximize it. ...full article

posted Wednesday, June 28, 2006

How to Lead with your Online Marketing Campaign
There is nothing wrong with a desire to be everywhere your competitors are, but don't let this form the only basis for your optimization campaign. From a competitive standpoint, it's always good to know what your competitors are doing, who they are targeting, and what areas they are venturing into. A failure to know this is poor business strategy and planning. ...full article

posted Tuesday, June 27, 2006

Grand Slam SEO - Can My Site Rank Well on all Four Major Engines?
The differences between how each engine works appears to be causing a bit of confusion among webmasters and search marketers, especially regarding how to optimize well for all four at the same time. ...full article

posted Sunday, June 25, 2006

Five Ways to Write Web Copy That Sells
Most people loathe writing, cannot write, do not have time to write (well), or all of the above. Factor in things like SEO, usability, and the need to say a lot with a little, and you have a frustrated author with a shortage of clients. Fortunately, common sense rules on the Internet. ...full article

posted Friday, June 16, 2006

Organic SEO -- What Does it Really Mean?
There is, with only a few exceptions, a common denominator in the websites that remain highly ranked throughout these algorithm shifts. They offer something of value to their visitors and are considered a resource for their industry. ...full article

posted Thursday, June 15, 2006

Putting SEO on Your Dashboard
Search marketing works because people pre-qualify themselves by typing search terms in a search box. What makes search so powerful is that you can get the right message to the right person at the right time as search engines attract people with a high level of interest in their search topic. ...full article

posted Monday, June 12, 2006

Is There Really a Google Sandbox?
Anyone that's spent some time in a search related discussion forum knows what a popular topic the sandbox is for debate and a great deal of the search community accepts the concept as fact. Guess what? They're wrong. ...full article

posted Monday, June 12, 2006

Linking and the new Google search rank algorithm
Google's Big Daddy reshuffle and recent changes in the way the company selects and ranks Web pages have caused confusion and despair among webmasters. Pandia takes a look at the effect links have on search engine ranking. ...full article

posted Tuesday, June 06, 2006

U.K. Search Marketing Environment Thriving
The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year, according to a new report from E-consultancy. ...full article

posted Thursday, June 01, 2006

Your SEO Service, Ethical SEO, and Competitor Monitoring
Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. ...full article

posted Thursday, June 01, 2006

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