The internet is packed with websites trying to attract, capture and convert visitors into customers through their content. However, this is no easy feat: According to Kissmetrics, you have 8 seconds to make a great first impression with your site’s visitors, and after 8 seconds, the majority of your visitors will leave. Time is golden when it comes to audience engagement, so you must create content that awakens their curiosity and makes them want to stick around long enough to do what you want them to do. Here are some ways in which you can effectively engage your audience in your website:
Offer valuable content
More important than volume, is the quality of the content you produce. Think about your target audience, their likes and needs, and deliver messages that they can put to use in their lives. Google Analytics can help you learn what your most popular content is, so you can continue publishing material that resonates with your audience. You can also use this insight to create a more user-friendly website layout, where you make the most popular and useful content easily accessible to your audience.
Run a contest or challenge
Create a contest or challenge and invite your audience to participate in it for a prize they will love. Contests are a great way to give your business exposure to a wider audience, gain new followers, and strengthen your reputation as a dynamic and generous company. Make sure the prize you’re giving away aligns with the audience you aim to attract: offer them something you know they care about, based on what you know about their wants and needs. Make the sign-up process easy and the instructions clear, and share it in social media, relevant forums, and with your existing mailing list.
When you carry out a contest or challenge effectively, great results are possible. Case studies have shown that companies can experience great success when they’re mindful about factors like offering a valuable prize, using catchy headlines to gain attention, and using several techniques to promote their contest.
Interact with your audience
Acknowledging the visitors who leave comments on your publications is an important part of building a relationship with them, and consolidating their trust. If your content gets a lot of feedback it might be time-consuming to reply to every single comment, but if you can reply to most, you will show that you’re approachable and caring of your customers. They will in turn be more eager to go back and check out your future publications, or return to continue the conversation.
Be mindful of your spelling and grammar
A website visitor is likely to leave your page or doubt your credibility when she finds grammatical and orthographical mistakes. Make your content easy to read, and proofread it thoroughly before publishing it. According to a survey conducted by Global Lingo, out of 1,029 UK adults who were interviewed about their online habits, 74% stated that they take note of a website’s spelling and grammar, 59% wouldn’t do business with a company with obvious spelling and grammar mistakes in its site, and 82% wouldn’t trust a website that didn’t translate its content into English properly with their information. If you want your audience to pay attention to what you say and, you must say it correctly.
We invite you to give these suggestions a test run, and let us know how they worked for you!